Creative industries sit at the intersection of three crucial value creation factors, but these are also three major “black boxes” of human culture – intelligence, creativity and technology. This project aims to challenge this opacity and critically explore the transformation trends of the creative industries, focusing on the new wave of Artificial Intelligence (AI) technologies and how they are challenging skills, agency and value formation, as well as our notions of intelligence, creativity and authorship. In addition to the growing weight and relevance of the creative industries sector, the analysis of these trends makes a more general contribution to the understanding of contemporary societies, often described as knowledge societies, creative economies or even cultural capitalism, where soft skills have become a crucial factor of innovation and development. In this framework, the analysis of creative industries becomes crucial for the technological assessment of AI and for understanding socio-technical transformations at the level of skills, work and entrepreneurship. IN&OUT of the BOX proposes to address the changing ecosystem of creative industries through an exploratory methodology, which is both experimental and reflective, including hands-on and immersive interaction with the AI black box, as well out of the box; critical thinking and artistic investigation.