ITA [Hrsg.], (2015) Europe against Google & Co.? ITA dossier no. 15en (April 2015; Author: Astrid Mager).
-> Global IT companies collect data to provide personalised advertising. -> These business practices are contradicting European values and legislations. -> The European data protection reform aims at forcing companies such as Google to respect European fundamental rights. -> The implementation of this vision in form of political practices is characterised by friction and conflict. -> In addition to the regulation of global search engines, Europe should focus on law enforcement and privacy-friendly technologies. <i>Author: Astrid Mager</i>
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policy brief
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Institute of Technology Assessment (OeAW ITA)